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The 77th Hand-rubbed Sencha Competition in Kansai

The 77th Hand-rubbed Sencha Competition in Kansai was held on September 10th, 2025 in Uji City, Kyoto Prefecture.
Following on from last year, our company won the first prize for tea, which won the Japan Tea Society President's Award.

1st place winning tea

This tea was the most highly acclaimed tea, winning First Place at the Japan Tea Academic Awards out of 122 regular sencha entries in the sencha category at the 77th Kansai Tea Tasting, held at the JA Zennoh Kyoto Uji Tea Distribution Center on September 10, 2025.

Crafted with care by Natsuki Yoshida of the Tsuchiyama Town Tea Association in Koka City, Shiga Prefecture, this tea boasts a refreshing tea aroma and a rich, full-bodied, sweet flavor.

In keeping with the producer's honor, the tea entered in the tasting begins with special soil preparation. Organic fertilizer is added to the soil for two years, and once the soil has fully matured, cuttings are taken. After approximately three years of lovingly nurturing the tea plants, they are finally picked when they reach their peak of growth.

Freshness is essential in Japanese tea. A dozen or so experienced hand-pickers hand-pick the tea, which is then immediately steamed and dried while being hand-rolled by expert hand-rollers.
Teas are examined from four points of view: aroma, shape, taste, and color of water. (Perfect score 200points)
This product scored 194 points in all four categories.
Brew it at lower temperatures (70℃). It gives water a golden green color, which is peculiar to deep steamed tealeaves, a thick, sweet aftertaste, and the delightful strong aroma of a tea. Just one sip gives a sense of satisfaction.
This is a blissful tea.

2nd place winning tea


This product was selected as a second-place winner out of 122 regular senchas entered in the 77th Kansai Tea Tasting Competition held at the JA Zennoh Kyoto Uji Tea Distribution Center on September 10th, 2025.

Crafted with care by Endo Hiroaki in Odai Town, Mie Prefecture, this tea boasts a refreshing tea aroma and a rich, full-bodied, sweet flavor.

In keeping with the producer's honor, the tea entered in the tasting begins with special soil preparation. Organic fertilizer is added to the soil for two years, and once the soil has fully matured, cuttings are taken. After approximately three years of lovingly nurturing the tea plants, they are finally picked when they reach their peak of growth.

Freshness is essential in Japanese tea. A dozen or so experienced hand-pickers hand-pick the tea, which is then immediately steamed and dried while being hand-rolled by expert hand-rollers.
Teas are examined from four points of view: aroma, shape, taste, and color of water. (Perfect score 200points)
This product scored 189 points in all four categories.
Brew it at lower temperatures (70℃). It gives water a golden green color, which is peculiar to deep steamed tealeaves, a thick, sweet aftertaste, and the delightful strong aroma of a tea. Just one sip gives a sense of satisfaction.
This is a blissful tea.


2nd place winning tea

This product was selected as a second-place winner out of 122 regular senchas entered in the 77th Kansai Tea Tasting Competition held at the JA Zennoh Kyoto Uji Tea Distribution Center on September 10th, 2025.

Crafted with care by Endo Manami in Odai Town, Mie Prefecture, this tea boasts a refreshing tea aroma and a rich, full-bodied, sweet flavor.

In keeping with the producer's honor, the tea entered in the tasting begins with special soil preparation. Organic fertilizer is added to the soil for two years, and once the soil has fully matured, cuttings are taken. After approximately three years of lovingly nurturing the tea plants, they are finally picked when they reach their peak of growth.

Freshness is essential in Japanese tea. A dozen or so experienced hand-pickers hand-pick the tea, which is then immediately steamed and dried while being hand-rolled by expert hand-rollers.
Teas are examined from four points of view: aroma, shape, taste, and color of water. (Perfect score 200points)
This product scored 186 points in all four categories.
Brew it at lower temperatures (70℃). It gives water a golden green color, which is peculiar to deep steamed tealeaves, a thick, sweet aftertaste, and the delightful strong aroma of a tea. Just one sip gives a sense of satisfaction.
This is a blissful tea.

3rd place winning tea

This product was selected as a third-place winner out of 122 regular senchas entered in the 77th Kansai Tea Tasting Competition held at the JA Zennoh Kyoto Uji Tea Distribution Center on September 10th, 2025.

Crafted with care by Nishimura Kazuma in Odai Town, Mie Prefecture, this tea boasts a refreshing tea aroma and a rich, full-bodied, sweet flavor.

In keeping with the producer's honor, the tea entered in the tasting begins with special soil preparation. Organic fertilizer is added to the soil for two years, and once the soil has fully matured, cuttings are taken. After approximately three years of lovingly nurturing the tea plants, they are finally picked when they reach their peak of growth.

Freshness is essential in Japanese tea. A dozen or so experienced hand-pickers hand-pick the tea, which is then immediately steamed and dried while being hand-rolled by expert hand-rollers.
Teas are examined from four points of view: aroma, shape, taste, and color of water. (Perfect score 200points)
This product scored 185 points in all four categories.
Brew it at lower temperatures (70℃). It gives water a golden green color, which is peculiar to deep steamed tealeaves, a thick, sweet aftertaste, and the delightful strong aroma of a tea. Just one sip gives a sense of satisfaction.
This is a blissful tea.

How to brew competitive tea
1) Winner sencha
Pour hot water into the first cup and please wait until cup is warm. And then pour to second cup from first cup and please wait until cup is warm too. And then pour to third cup from second cup. Third cup is warm, it time temperature of hot water in the cup is about 70℃ .In the Kyusu (tea pot) you put 7g tea leaf and then pour into hot water in third cup. Please keep one minute in the Kyusu(tea pot) and then pour to you third cup.
Color of tea is golden and very nice Umami . After taste is very rich!